The 4 Cardinal Rules of Good Business Card Design

February 6, 2023

The 4 cardinal rules of good business card design

They say you should never go to a battle unarmed, and business cards are a businessman’s weapon. Business cards are an integral tool for any businessperson. They are a way to easily and quickly share contact information with potential customers, partners, and other contacts.

Business cards also provide a way to make a lasting impression and show professionalism, but only if they are made with care, precision, and attention to detail. Here are our four rules for good business card design.

1 . Use High-Quality Materials

You want your business card to look professional and stand out. But before hiring a graphic designer to do the work, you should start with the physical materials that make the most significant difference in business cards. Make sure you use high-quality card stock and an excellent printer to ensure a sharp, professional look.

We recommend starting with 16-point card stock and using a laser or an inkjet printer to ensure that your card looks sleek, sharp, firm on the hand, and durable. Remember that your business card will stay with a person for years, so make sure it lasts that long with minimal wear.

2 . Keep It Simple

Creating a business card is an integral part of any professional’s branding. It’s a tangible representation of you, your business, and your services. Your business card should look great and be easy to read and understand.

When designing a business card, it’s essential to keep the design simple and easy to read. Too many colors, fonts, or images can make your business card look cluttered and unprofessional. Instead, opt for a clean, minimal design that communicates your information effectively.

Business cards typically don’t have a lot of room for unnecessary information, so keep it short and sweet. Include only essential information such as your name, title, company, phone number, website, and email address. You can also include a brief tagline and logo to help you stand out.

3 . Make Sure It’s Legible

You want potential customers to be able to read your business card quickly and easily. Make sure the font size and color are legible and use a font that is easy to read. In this regard, it’s also crucial to pay attention to how specific colors interact to provide contrast against each other. For example, dark type on a light background is easier to read than light type on a dark background.

4 . Include Your Logo

Your logo is a great way to make your business card memorable, so ensure you include it in your design. If you don’t have a logo, consider adding one to your business card. Work with professional logo designing services to ensure you make a good impression on your clients.

Creating a memorable logo for your business card is excellent for making a lasting impression on potential customers. It’s essential to keep in mind that your logo should be simple, recognizable, and easy to remember. It should also be consistent with your company’s branding and reflect the values of your business.

When you are ready to include your logo on your business card, ensure that it is big enough to be seen clearly and positioned in the right spot. With a great logo, your business card will be memorable and make a lasting impression.


A great business card design is essential for making a positive impression on potential customers. A memorable logo, attractive design, and relevant information are all essential elements of a successful business card. With the right business card design, you can ensure that your cards will make a lasting impression and help you stand out from the competition.

For world-class package design services, there’s no better choice than PMLogos. Whether it’s logos, custom brochures or business card design, we’ll get your project done. Contact us today to learn more.

Written By Pratik

Pratik is Founder and Creative Director of PMLogos. He has accumulated 10+ Years of Branding and Design Experience that could be useful for your business identity and growth.

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